The Top Experts and Resources to Follow in AI Search
Top experts and resources to follow in ai search Artificial Intelligence (AI) is transforming search, altering how consumers find content and how companies gain online prominence. While traditional search engine optimization (SEO) is still crucial, marketers also have to adjust to a world that includes social media, conversational response engines, AI search, and Google’s new features like AI Mode and AI Overviews. This more comprehensive strategy, sometimes known as “search everyplace optimization,” calls on marketers to look beyond rankings and produce information that is reliable, pertinent, and simple for AI systems to comprehend. It’s more crucial than ever to keep informed as AI in digital marketing develops. Following the proper experts and resources can help you remain ahead, whether your goal is to improve your knowledge of AI and SEO, learn how to optimize content for AI, or comprehend how an AI agent finds and recommends material. The top voices, newsletters, blogs, and resources that every marketer should use to expand their expertise and thrive in the AI-powered future of search are included in this guide: What makes a great expert? Top experts and resources to follow in ai search The speed at which AI search is evolving means that current best practices may soon become out of date. Because of this, it’s critical to follow professionals that actively test, analyze, and explain the implications of industry advancements for marketers rather than only commenting on them. Top 15 AI SEO experts 1. Aleyda Solís Aleyda Solís is a well-known author, speaker, SEO expert, and businesswoman on a global scale. She is the originator of SEOFOMO, a top AI and SEO weekly, and the founder of SEO consultancy Orainti.Organization: Orainti; focus: worldwide SEO, AI search content optimization Aleydasolis.com is the website X: @aleyda /in/aleyda/ on LinkedIn 2. Andrea Volpini The CEO and co-founder of WordLift, a company that use AI and semantic web technologies to assist people increase their online presence, is Andrea Volpini. Company: WordLift Emphasis: chunk optimization, query fan-out, semantic web, and AI search visibility Wordlift.io is the website X: @cyberandy LinkedIn: /in/andreavolpini 3. Ann Smarty With more than 20 years of varied search engine optimization experience, Ann Smarty is a specialist in AI visibility and SEO. co-founder of Smarty Marketing and a prolific instructor and speaker.Top experts and resources to follow in ai search The SEO & AI Newsletter is administered by her. Organization: SEOSmarty; Smarty Marketing Emphasis: Reddit marketing, SEO/AEO/GEO, and AI strategy X: @seosmarty Website: annsmarty.com LinkedIn: in/annsmarty/ 4. Areej AbuAli Top experts and resources to follow in ai search Women in Tech SEO, a global community for gender minorities in search and marketing, was founded by Areej AbuAli. Through conferences and newsletters, Areej, a seasoned industry speaker and author, also provides a forum for others to share their knowledge about AI search. Additionally, Areej has contributed to the DMI blog and podcast, “Building Community as Marketing Infrastructure in the AI Era.” Organization: Tech SEO Women Focus: public speaking, community development, and SEO Areejabuali.com is the website. X: @areej_abuali LinkedIn: /in/areejabuali 5. Barry Schwartz Barry Schwartz is the news editor of Search Engine Land, the founder of the SEO magazine Search Engine Roundtable, and the owner and president of RustyBrick. Organization: Search Engine Roundtable; RustyBrick Focus: search news and Google AI Mode upgrades Websites: seroundtable.com and rustybrick.com X: @rustybrick /in/rustybrick/ on LinkedIn 6. Britney Muller Orange Labs, an AI community for marketing professionals, was founded by Britney Muller. She assists businesses in utilizing AI by creating unique tools and workflows or internally training teams to prepare them for the future. Britney is also an international keynote speaker and AI educator. Organization: Orange Laboratories Focus: AI in SEO, data science, internal AI team training, AI workflow and tool development Orangelabs.co is the website X: @BritneyMuller /in/britneymuller/ on LinkedIn 7. Chima Mmeje Chima Mmeje works for Moz, an SEO software business, as a Senior Content Marketing Manager (SME). Chima, the founder and AI content strategist of Zenith Copy, is an expert in AI content workflows.Top experts and resources to follow in ai search Chima discussed AI in content marketing during an appearance on the DMI podcast. Organization: Zenith Copy; Moz AI content workflows are the main focus. Zenithcopy.com is the website X: @chimammeje LinkedIn: /in/chima-mmeje 8. Chris Long SEO/AEO consultant and co-founder of Nectiv. Chris is a well-known public speaker and thought leader in SEO.Top experts and resources to follow in ai search Organization: Nectiv Focus: LLM visibility measurement, SEO and AI search strategy NectivDigital.com is the website. X: @chris_nectiv LinkedIn: /in/chris-long-marketing/ 9. Crystal Carter Top experts and resources to follow in ai search Wix’s Head of AI Search & SEO Communications is Crystal Carter. With nearly 20 years of expertise, she is an award-winning keynote speaker on agentic visibility and AI search. Crystal just discussed How AI is Changing Search on the DMI podcast. Company: Wix AI search, SEO, marketing, PR, advertising, and communications are the main areas of focus. Websites: wix.com; crystalcarter.ai X: @CrystalontheWeb /in/crystal-carter-digital on LinkedIn 10. Dawn Anderson Dawn Anderson founded Bertey and works as an SEO consultant. Dawn is a trainer and speaker that provides guidance on AI and SEO search tactics. Company: Bertey Focus: AI, machine learning, and technical SEO in search Dawnanderson.co.uk is the website LinkedIn: in/msdawnanderson/ X: @dawnieando 11. Duane Forrester Duane Forrester, the founder of CitationIQ, assists businesses in becoming discoverable, reliable, and retrievable within AI systems.Top experts and resources to follow in ai search Organization: Duane Forrester Decodes, Citation IQ Focus: chunked content approach, machine trust, and AI search Duaneforrester.com is the website. X: @duaneforrester LinkedIn: in/dforrester 12. Garrett Sussman Garrett Sussman, Director of Marketing at iPullRank, has over 15 years of experience as a GEO, SEO, and content marketing professional, speaker, and leader. Company: iPullRank Focus: Generative AI, SEO tactics, content creation, AI search psychology, and AI search optimization IPullrank.com is the website. X: @garrettsussman Garrettsussman on LinkedIn 13. John Mueller John Mueller, a longtime Google employee and supporter, is currently in charge of the Search