Top experts and resources to follow in ai search Artificial Intelligence (AI) is transforming search, altering how consumers find content and how companies gain online prominence. While traditional search engine optimization (SEO) is still crucial, marketers also have to adjust to a world that includes social media, conversational response engines, AI search, and Google’s new features like AI Mode and AI Overviews. This more comprehensive strategy, sometimes known as “search everyplace optimization,” calls on marketers to look beyond rankings and produce information that is reliable, pertinent, and simple for AI systems to comprehend.
It’s more crucial than ever to keep informed as AI in digital marketing develops. Following the proper experts and resources can help you remain ahead, whether your goal is to improve your knowledge of AI and SEO, learn how to optimize content for AI, or comprehend how an AI agent finds and recommends material.
The top voices, newsletters, blogs, and resources that every marketer should use to expand their expertise and thrive in the AI-powered future of search are included in this guide:
What makes a great expert?
Top experts and resources to follow in ai search The speed at which AI search is evolving means that current best practices may soon become out of date. Because of this, it’s critical to follow professionals that actively test, analyze, and explain the implications of industry advancements for marketers rather than only commenting on them.
Top 15 AI SEO experts
1. Aleyda Solís
Aleyda Solís is a well-known author, speaker, SEO expert, and businesswoman on a global scale. She is the originator of SEOFOMO, a top AI and SEO weekly, and the founder of SEO consultancy Orainti.
Organization: Orainti; focus: worldwide SEO, AI search content optimization
Aleydasolis.com is the website
X: @aleyda
/in/aleyda/ on LinkedIn
2. Andrea Volpini
The CEO and co-founder of WordLift, a company that use AI and semantic web technologies to assist people increase their online presence, is Andrea Volpini.
Company: WordLift
Emphasis: chunk optimization, query fan-out, semantic web, and AI search visibility
Wordlift.io is the website
X: @cyberandy
LinkedIn: /in/andreavolpini
3. Ann Smarty
With more than 20 years of varied search engine optimization experience, Ann Smarty is a specialist in AI visibility and SEO. co-founder of Smarty Marketing and a prolific instructor and speaker.Top experts and resources to follow in ai search The SEO & AI Newsletter is administered by her.
Organization: SEOSmarty; Smarty Marketing
Emphasis: Reddit marketing, SEO/AEO/GEO, and AI strategy
X: @seosmarty Website: annsmarty.com LinkedIn: in/annsmarty/
4. Areej AbuAli
Top experts and resources to follow in ai search Women in Tech SEO, a global community for gender minorities in search and marketing, was founded by Areej AbuAli. Through conferences and newsletters, Areej, a seasoned industry speaker and author, also provides a forum for others to share their knowledge about AI search. Additionally, Areej has contributed to the DMI blog and podcast, “Building Community as Marketing Infrastructure in the AI Era.”
Organization: Tech SEO Women
Focus: public speaking, community development, and SEO
Areejabuali.com is the website.
X: @areej_abuali
LinkedIn: /in/areejabuali
5. Barry Schwartz
Barry Schwartz is the news editor of Search Engine Land, the founder of the SEO magazine Search Engine Roundtable, and the owner and president of RustyBrick.
Organization: Search Engine Roundtable; RustyBrick
Focus: search news and Google AI Mode upgrades
Websites: seroundtable.com and rustybrick.com
X: @rustybrick
/in/rustybrick/ on LinkedIn
6. Britney Muller
Orange Labs, an AI community for marketing professionals, was founded by Britney Muller. She assists businesses in utilizing AI by creating unique tools and workflows or internally training teams to prepare them for the future. Britney is also an international keynote speaker and AI educator.
Organization: Orange Laboratories
Focus: AI in SEO, data science, internal AI team training, AI workflow and tool development
Orangelabs.co is the website
X: @BritneyMuller
/in/britneymuller/ on LinkedIn
7. Chima Mmeje
Chima Mmeje works for Moz, an SEO software business, as a Senior Content Marketing Manager (SME). Chima, the founder and AI content strategist of Zenith Copy, is an expert in AI content workflows.Top experts and resources to follow in ai search Chima discussed AI in content marketing during an appearance on the DMI podcast.
Organization: Zenith Copy; Moz
AI content workflows are the main focus.
Zenithcopy.com is the website
X: @chimammeje
LinkedIn: /in/chima-mmeje
8. Chris Long
SEO/AEO consultant and co-founder of Nectiv. Chris is a well-known public speaker and thought leader in SEO.Top experts and resources to follow in ai search
Organization: Nectiv Focus: LLM visibility measurement, SEO and AI search strategy
NectivDigital.com is the website.
X: @chris_nectiv LinkedIn: /in/chris-long-marketing/
9. Crystal Carter
Top experts and resources to follow in ai search Wix’s Head of AI Search & SEO Communications is Crystal Carter. With nearly 20 years of expertise, she is an award-winning keynote speaker on agentic visibility and AI search. Crystal just discussed How AI is Changing Search on the DMI podcast.
Company: Wix
AI search, SEO, marketing, PR, advertising, and communications are the main areas of focus.
Websites: wix.com; crystalcarter.ai
X: @CrystalontheWeb
/in/crystal-carter-digital on LinkedIn
10. Dawn Anderson
Dawn Anderson founded Bertey and works as an SEO consultant. Dawn is a trainer and speaker that provides guidance on AI and SEO search tactics.
Company: Bertey
Focus: AI, machine learning, and technical SEO in search
Dawnanderson.co.uk is the website
LinkedIn: in/msdawnanderson/ X: @dawnieando
11. Duane Forrester
Duane Forrester, the founder of CitationIQ, assists businesses in becoming discoverable, reliable, and retrievable within AI systems.Top experts and resources to follow in ai search
Organization: Duane Forrester Decodes, Citation IQ
Focus: chunked content approach, machine trust, and AI search
Duaneforrester.com is the website.
X: @duaneforrester
LinkedIn: in/dforrester
12. Garrett Sussman
Garrett Sussman, Director of Marketing at iPullRank, has over 15 years of experience as a GEO, SEO, and content marketing professional, speaker, and leader.
Company: iPullRank
Focus: Generative AI, SEO tactics, content creation, AI search psychology, and AI search optimization
IPullrank.com is the website.
X: @garrettsussman
Garrettsussman on LinkedIn
13. John Mueller
John Mueller, a longtime Google employee and supporter, is currently in charge of the Search Relations division as a Senior Search Analyst.
Company: Google
Focus: search analysis and SEO
Johnmu.com is the website.
LinkedIn: /in/johnmu/
14. Jordan Koene
The CEO and founder of Previsible, a search education and consulting firm, is Jordon Koene. Jordan has over 20 years of experience in the search and SEO field and has given presentations at numerous trade shows.Top experts and resources to follow in ai search
Organization: Previsible Focus: AI-ready SEO, multimodal discovery
Website: previsible.com
X: @jtkoene LinkedIn: /in/jordankoene/
15. Kevin Indig
Kevin Indig works for himself as a growth advisor for a number of businesses, including Meta, Upwork,
Organization: Self-employed
Focus: Entity-based interlinking, AI SEO strategy
Website: kevin-indig.com
X: @Kevin_Indig
LinkedIn: /in/kevinindig/
Expert-led AI search newsletters
Without having to keep an eye on every platform or announcement, newsletters provide an easy method to stay up to date with AI search. They make it simpler to remain up to date on the changes and trends influencing search by bringing together industry news, professional analysis, research, and useful insights. They are curated by seasoned marketers and SEO experts.Top experts and resources to follow in ai search
Stay ahead with the DMI Weekly Tips newsletter
Want to keep up with digital marketing and artificial intelligence? Get the most recent information, professional guidance, and must-read articles delivered to your inbox every week by subscribing to the DMI Weekly Tips newsletter. Top experts and resources to follow in ai search These articles are carefully chosen to keep you ahead of the latest trends.
AI search tools and platforms
Moving from theory to action can be facilitated by the appropriate instruments. These services can assist you in understanding how your brand is performing and where to concentrate your optimization efforts, whether you’re tracking visibility in AI-powered search, keeping an eye on brand mentions across answer engines, or spotting new content opportunities: